Those are fine, informative reads, but the book that spoke to me is the grateful dead family album. The dead were one of the first to have their own nationwide mailing list that connected them. Lots of folks in the band and surrounding scene have written about the dead. So now david has got together with brian halligan ceo of hubspot and published a book titled marketing lessons from the grateful dead. The freaks and weirdos are always the ones with the best ideas and the grateful dead is no exception.
Grateful dead books one of the greatest resources available to us as fans to learn more about the grateful dead are books. In everything i know about business i learned from the grateful dead, barry barnes deconstructs one of the most fascinating rock bands of our time and uncovers some very powerful and unexpected lessons in innovation, marketing and entrepreneurship. The grateful dead archive in santa cruz is open to the public. It is one great story about jerrys life and is very fun to read. A rich legacy coupled with their legion of diehard fans, affectionately known as deadheads. Life lessons from the grateful dead concert magical.
They encouraged their fans to record shows and trade tapes. Marketing lessons from the grateful dead explores the phenomenon created by the grateful dead showcasing the extraordinary power of music and the innovations the dead developed to connect and bond with their audience. On february 8, ucscs grateful dead archivist nicholas meriwether will head to albuquerque, new mexico, for the southwest texas popular culture and american culture conference. Sound marketing principles from an unlikely source, the grateful dead rock group. Marketing lessons from the grateful dead minidocumentary. In this new book, david and brian take a look back at how the dead worked to develop and nurture an active community of fans, then show how to apply many of those same techniques to todays marketing platforms. The grateful dead were very smart about how they kept in touch with their fans, says brian halligan. This short documentary features interviews with prominent members of the grateful dead family as well as the authors. The grateful dead broke almost every rule in the music industry book. A collection of interviewssome vintage, some recent, and some brandnew conversations with the dead is the first and only book in which the grateful dead speak in their own words about their music and their lives. A tribute planet earth rock and roll orchestra relix reunions of the grateful dead rex foundation.
What every business can learn from the most iconic band in history from the worlds largest com. The ten most innovative lessons from a long, strange trip by barry barnes and john perry barlow is an interesting book about philosophy and business. The grateful dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. November 11, 2009 the university of california, santa cruz, is seeking an archivist for its collection of grateful dead materials. The second section lists wider ranging books that include a chapter or section about the grateful dead. Download it once and read it on your kindle device, pc, phones or tablets. I was in the evanston parade on the 4th and there were many, many grateful dead spinoffs marching along from the previous night. Marketing lessons from the grateful dead on apple books. Grateful dead books list of books by author grateful dead. The first section lists biographical, historical, critical and interview books that are solely about the grateful dead. The ten most innovative lessons from a long, strange trip paperback november 20. Hi, im douglas burdett, host of the marketing book podcast and id like to tell you about marketing lessons from the grateful dead. Marketing lessons from the grateful deads reincarnation. Well, for a while now ive wanted to have a place where i can talk about music, issues, events and people related to the grateful dead and the postgd world on a regular basis and also hear what you have to say about this unique and fascinating universe were all wrapped up in to varying degrees.
Management secrets of the grateful dead the atlantic. Feb 21, 2020 viral marketing and social networking have arrived on the scene after a long, strange trip indeed. Their collective, improvisatory musical works communicate felling like any other artwork. Use features like bookmarks, note taking and highlighting while reading everything i know about business i learned from the grateful dead. Covered extensively by the media including the london sunday times magazine, the boston globe, the independent uk, billboard, reuters, upi, abc news, canadian business magazine, the street, and the new york post. Everything i know about business i learned from the grateful dead professor argues corporate america can learn valuable lessons from legendary 60s band by steve morse, november 3, 2011. I thought of you when i watched the grateful dead show excerpt on chicagoland tv the other night. Heeding lessons from the grateful dead by jason mackey pittsburgh postgazette. Meriwether chairs the grateful dead area of the conference, now celebrating its 15th year. And in this book barnes shares the ten most innovative business lessons from.
The following are 3 most important marketing lessons that brands can learn from the grateful dead. What every business can learn from the most iconic band in. The grateful dead were much more than a bunch of rockandroll geniuses. Find books like marketing lessons from the grateful dead. How the dead learned to plan and act at the same time. Everything i know about business i learned from the grateful dead.
Grateful dead archivist headed to dead studies conference. Jerry was out of it for most of the show, but managed to pull off the most beautiful rendition of so many roads. Marketing lessons from the grateful dead david meerman scott. David meerman scott and brian halligan present the most compelling case study in the history of social media and inbound marketing. Anybody who is interested in jerry or the grateful dead must read this book. The grateful deadrock legends, marketing pioneers the grateful dead broke almost every rule in the music industry book. Grateful dead archive grateful dead meetup at the movies the grateful dead channel the grateful dead family album jazz is dead mother mccrees uptown jug champions the music never stopped. The book everything i know about business i learned from the grateful dead. Marketing lessons from the grateful dead business wire. The grateful dead archive, scheduled to open soon at the university of california at santa cruz, will be a mecca for academics of all stripes.
Perhaps the biggest takeaway from this book is that the grateful dead was immensely successful because they didnt do what all. Marketing lessons from the grateful dead gives you key innovations from the dead s approach that you can apply to your business. Its more of a coffee table book with hundreds of pictures, but its arranged in a freespirited. Instead of using set lists, the grateful dead chose songs by experimenting together until a pulse, rhythm, phrase, or riff emerged from the group, suggesting a song. A fan base revered for their passion and loyalty to the classic rock band and their music. Art by tim truman, dan burr of kings in disguise, terry laban and pete poplaski. Be the first to know about the grateful deads exclusive limitededition releases, breaking news on the band, community events, and so much more. Brian halligan, coauthor of inbound marketing and david meerman scott, author of new rules of marketing and pr, have joined forces and blended their love of marketing and the grateful dead to extract lessons from the bands thirty some year run to write marketing lessons from the grateful dead. See all books authored by grateful dead, including grateful dead anthology. Hey is there some sort of beginners guide to the dead. Everything i know about business i learned from the. An american life was truly a great, descriptive book that clearly gives a fun read about one amazing life to look through, like jerry garcia.
This whole list couldve been filled with jacksons comprehensive studies of the band including the engaging jerry biography garcia an american life, the quick and easy reading goin down the road feelin bad a grateful dead traveling companion and 1983s the music never stopped. What every business can learn from the most iconic band in history hardcover august 2, 2010. Books related to the grateful dead 35 books goodreads. David meerman scott and brian halligan launched their book marketing lessons from the grateful dead on tour the week of the gathering of the vibes festival 72981, 2010. It seems that in recent years more and more books are hitting the shelves that discuss the dead, or the san francisco scene, or the 60s counterculture, or some other facet of the rock and roll world of the 1960s and 1970. In his book, barnes outlines 10 business lessons that can be learned from the grateful dead, including strategic improvisation, living your. For fifty years, the grateful deads iconic brand has endured and still going strong. Books similar to marketing lessons from the grateful dead.
And now, hes joined together with hubspot ceo brian halligan to author a new book, marketing lessons from the grateful dead. Intermediate guitar, and grateful dead anthology for easy guitar, and more on. Loosen up your brand too often companies hold tight to their branding. You can order copies now from amazon for early august shipping. No planes to catch, hotels to book or stats to analyze. Roots of the grateful dead pickin on the grateful dead.
One of the most recent books on the band comes from longtime deadhead writer blair jackson. Here are the ten lessons from the grateful dead youll find in this book. The grateful dead played their last show ever on 7995. Get ten of the lessons in this excerpt from marketing lessons from the grateful dead. Business lessons of the grateful dead the atlantic. Marketing lessons from the grateful deads reincarnation my daughter convinced me that seeing furthur, the band created by former grateful dead members, would be a good bonding experience.
Video downloads with tab and jam tracks providing indepth study of the guitar styles of jerry garcia and bob weir. David gans, a selfprofessed deadhead and host of the grateful dead hour, asked jerry garcia, bob weir, and the rest of the band the questions their fans would have. They encouraged their fans to record shows and trade tapes, they built a mailing list and. Owlsleys eleven great grateful dead books for little hippies little. The ten most innovative lessons from a long, strange trip kindle edition by barnes, barry, barlow, john perry. Written by marketing gurus and lifelong deadheads david meerman scott and brian halligan, marketing lessons from the grateful dead gives you key innovations from the deads approach you can apply to your business. Past presentations in dead studies have represented more than 22 academic fieldsincluding. Books about the grateful dead this page lists books about grateful dead, the page is split into two sections. Viral marketing and social networking have arrived on the scene after a long, strange trip indeed. Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away. From 1965 through 1995, the grateful dead were music pioneers.
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