Sep 16, 2014 ikeas commercial for the bookbook satirizes this marketing cycle by introducing the new features and design of their 2015 catalogue. First appeared in the daily, university of washingtons student newspaper, the thoughtprovoking quote surely reminds us of the sheer volume of ikea catalogues that circulates around each. Ikea the swedish budget furniture giant that knows a thing or two about simple, iconic design just released a product video for the cuttingedge intuitive technology embodied in its bookbook also known as the 2015 ikea print catalog. But ikea doesnt stop with a similar set design, lighting approach, spokesperson clothing selection or camera perspective. Star wars battlefront tv commercial spot live action playstation ps4 duration.
The clever parody ad introduces the companys new 2015 catalog, dubbed the. The bookbook commercial is an obvious parody of apples aapl commercials. Ikeas 2015 catalogue ad campaign experience the power of a bookbook has hit over nine million views. Check it out the video iphone 6 parody commercial by. Five takeaway marketing lessons learned from ikeas video. Ikea promotes print with bookbook 15 september, 2014 a cheeky new ikea commercial spruiking its printed catalogue has gone viral, sending up apples gadget ads in defence of the power of print. Ikea is promoting the annual ikea catalogue in singapore and malaysia with bookbook, a spoof of the macbook, iphone and ipad launch campaigns from apple. The stores jab at apples gushing, talkinghead product videos quickly became one of our favorite apple parodies. Award honors print advocacy campaign that promotes the power of print. Unruly, which controls the ad ages viral video chart to do seeding for the video only makes this a paid media video commercial.
Bookbook, the best apple commercial parody comes from ikea. Ikea is a mecca for cheap furniture, and one of the great things about the company is that it sells original designs, not just knockoffs. Funny ikea ad for catalog mimics applestyle video abc news. In this interview, the recently promoted head of strategy for the agency behind the film, james sowden of bbh. Not according to ikea, which has good reason to still believe in dead trees.
Since its 1943 founding in sweden, ikea has offered home furnishings of good design and function at low prices so the majority of people can afford them. A new ikea ad satirizes apple and tech enthusiasts by promoting the 2015 ikea catalog. Published on sep 3, 2014 at only 8mm thin, and weighing in at less than 400g, the 2015 ikea catalogue comes preinstalled with thousands of home furnishing ideas. But have you ever seen a bookbook ikea introduces its bookbook a. In a close likeness to ap why ikea catalogue campaign is so successful. Ikea targets spacepoor hipsters with ps 2014 collection. Dec 17, 2014 2014 was a good year for ikeas marketing campaigns. Ikeas parody video of the iphone to promote its 2015 catalogue for singapore and malaysia has been viewed by the equivalent of double singapores population in the week since it was uploaded to youtube on 3 september. Ikea mercilessly spoofs apple products in hilarious new. Ikea just released the mustsee ad campaign of the year. Sep 04, 2014 theres something familiar about this ikea bookbook ad. Ikeas new advert is totally taking the p out of applemania.
Theres something familiar about this ikea bookbook ad. As greg brown, a longtime designer at figdesign, used to say in the early days of web site design, paper is userfriendly. In this video iphone 6 parody commercial, latest gadgets from ikea, bookbook introduced a stunt like jony ive introduced the ipad. Five reasons the 2015 ikea catalog commercial is so. Sep 05, 2014 ikea is the latest company to create a commercial inspired by apples sometimes overthetop product advertisements. Ikea channels apple in a hilarious ad for its new catalog bookbook. The iconic swedish furniture megastore ikea is known for their off. To print this article, all you need is to be registered or login on. Ikea is attracting attention with a new commercial, which hilariously describes their new catalogue as if it were an iphone 6. Created by ad agency bbh, the spoofstyle movie announces the launch of the. Sep 03, 2014 ikea channels apple in a hilarious ad for its new catalog bookbook. It is talking about the 2015 ikea catalogue which is a free ikea publication distributed every year to introduce its new products. Ikea spoofs apple with launch of bookbook its new catalogue. Introducing the bookbook also known as ikeas 2015 catalogue, full of brand new features.
At only 8mm thin, and weighing in at less than 400g, the 2015 ikea catalogue comes preinstalled with thousands of home. Ikeas clever bookbook video wins 2014 positively print award at graph expo 14. Ikea canada unveiled a new commercial named wonderful world. Rather than trying to get fancy this year by making the catalog mobile or digital in any way, this commercial appeals to consumers with a sense of humor, who are always having whats supposedly the. Sep 04, 2014 those lovable scamps at ikea, a company thats dominated the world thanks in no small part to totally beyond crazy marketing campaigns, just released a pseudo commercial touting the many intuitive. Ikea s bookbook ad is a hilarious parody of a tabletnotebook. Ikea singapore the first thing to note is no cables, not even a power cable. Written by bbh asia pacific, the bookbook commercial was one of ikeas most popular ads of the year. Ikeas clever bookbook video wins 2014 positively print award. Jurgen eghammer, chief design guru, channels apples chief designer jony ive in a video oozing with deep awe. Ikea spoofs apple with launch of bookbook its new print catalogue. Ikea bookbook ad hilariously spoofs apple a new ad promoting ikeas 2015 catalog is an awesome parody of apples overthetop commercials.
There are currently more than 414 ikea stores in 49 countries, including 47 in the united states. Sep 04, 2014 a new ikea ad satirizes apple and tech enthusiasts by promoting the 2015 ikea catalog. Watch ikea do a stellar impression of an apple promo video. Ikea has released a product video for the cuttingedge intuitive technology embodied in its bookbook also known as its 2015 print catalog. This is ikea bookbook case study by marthinus strydom on vimeo, the home for high quality videos and the people who love them.
Sep 04, 2014 the ikea bookbook ad shows off the ikea 2015 catalog as something new and revolutionary, that may even come along and change the way you live. Ikeas bookbook campaign wins 2014 positively print. Weve seen plenty of good apple commercial parodies before, but ikea definitely gets major. The future is gold home entertainment ikea singapore. Ikeas bookbook campaign wins 2014 positively print award at graph expo. The commercial experience the power of a bookbook was uploaded on youtube by the ikea singapore on 3rd september, 2014. Sep 05, 2014 ikea has released a product video for the cuttingedge intuitive technology embodied in its bookbook also known as its 2015 print catalog. Sep 04, 2014 ikea spoofs apple with launch of bookbook its new print catalogue. But ikea refreshes the poor catalogue and salvages it from dumpsters across the. Ikea hilariously spoofs apple products in new advert for. Apple iphone 6 parody commercial by ikea bookbook youtube. The bookbook is also featured on ikeas singapore and malaysia websites.
Ikea advert parody mocks apple as it announces book technology ikea mercilessly spoofs apples boastful product launch videos as it introduces. Oct 05, 2014 we all know what a tablet or notebook is. Ikea bookbook ad hilariously spoofs apple las vegas. Ikea singapore the first thing to note is no cables, not even a. Ikea is back with yet another of its shiny new catalogs that showcase the trends for the year ahead. New ikea ad spoofs apple, promotes book book technology. It is not a digital book or an ebook but a bookbook. Nonetheless, bbh and ikea were able to prove that print is still alive and able to keep up in a digital age. Sep 04, 2014 ikea is attracting attention with a new commercial, which hilariously describes their new catalogue as if it were an iphone 6. Posted on october 5, 2014 by nicolegaba under career enlightenment.
Ikea creates hilarious advert for new catalogue poking fun at apple. Ikeas bookbook ad is a hilarious parody of a tabletnotebook. Ikea s bookbook campaign wins 2014 positively print award at graph expo. At first glance viewers assume it is a technology ad, but then discover that the film is for a physical product. The swedish company brings a modern element to the archaic idea of a book. Ikea bookbook catalogue released in apple spoof the. From there the notion of announcing it like anything but a book starts to take shape, he said. The bookbook promo, one of its most witty campaigns, may still be fresh in your memory. Ikea has released a new commercial, titled experience the power of bookbook, showing off its 2015 catalog. Sep 06, 2014 ikea is promoting the annual ikea catalogue in singapore and malaysia with bookbook, a spoof of the macbook, iphone and ipad launch campaigns from apple. Introducing the bookbook also known as ikea s 2015 catalogue, full of brand new features. Ikea mercilessly spoofs apple products in hilarious new advert for its bookbook the huffington post uk at only 8mm thin, and weighing in at less than 400g, the 2015 ikea catalogue is really. Five of the best ikea marketing campaigns ever appnova. By william white, investorplace writer sep 4, 2014, 12.
At only 8mm thin, and weighing in at less than 400g, the 2015 ikea catalogue. Sep 04, 2014 ikea has released a new commercial, titled experience the power of bookbook, showing off its 2015 catalog. Find affordable home furnishings and furniture, all in one store. Those lovable scamps at ikea, a company thats dominated the world thanks in no small part to totally beyond crazy marketing campaigns, just released a. At only 8mm thin, and weighing in at less than 400g, the 2015 ikea catalogue comes preinstalled with. The swedish furniture retailers experience the power of a bookbook video introduces viewers to a device that changes the way we live the new ikea catalog. The wellwritten campaign, by bbh asia pacific, invites you to experience the power of a book and rediscover the original touch interface. Sep 05, 2014 ikea advert parody mocks apple as it announces book technology ikea mercilessly spoofs apples boastful product launch videos as it introduces its 2015 catalogue that will use tactile touch. Why ikea catalogue campaign is so successful marketing interactive. It comes preinstalled with 328 highdefinition pages of. The tongueincheek parody introduces not a digital book, or an ebook, but a bookbook for its 2015 catalogue, a device so simple and intuitive, using it seems almost familiar.
Sep 15, 2014 a cheeky new ikea commercial spruiking its printed catalogue has gone viral, sending up apples gadget ads in defence of the power of print. Sep 04, 2014 in this video iphone 6 parody commercial, latest gadgets from ikea, bookbook introduced a stunt like jony ive introduced the ipad. Sep 04, 2014 ikea parodies apple with bookbook video. Sep 29, 2014 ikeas clever bookbook video wins 2014 positively print award at graph expo 14. Ikeas jorgen eghammer in the september 2014 commercial promoting the ikea 2015 catalog. He explains that this catalog is neither a digital book nor an ebook, but a bookbook. Watch the video to really get the jokes, they get written themselves, as. Sep 12, 2014 ikea s 2015 catalogue ad campaign experience the power of a bookbook has hit over nine million views in just a week.
Ikea is the latest company to create a commercial inspired by apples sometimes overthetop product advertisements. So what kind of intellectual property does ikea have in its bookbook. How did ikea climb up the ladder to become the only one furniture retailer with an impressive number of followers. Experience the power of a bookbook oneplus community. Sep 08, 2014 the swedish furniture retailers experience the power of a bookbook video introduces viewers to a device that changes the way we live the new ikea catalog parodying the tone and language. Ikea advert parody mocks apple as it announces book.
Ikeas commercial for the bookbook satirizes this marketing cycle by introducing the new features and design of their 2015 catalogue. Sep 03, 2014 published on sep 3, 2014 at only 8mm thin, and weighing in at less than 400g, the 2015 ikea catalogue comes preinstalled with thousands of home furnishing ideas. Overthetop enthusiasm and techspecs were the focus of the ikea 2015 catalog, very similar to the usual apple commercial. If you have yet to see it, you must have a look at this ad. Ikeas clever bookbook video wins 2014 positively print. A tip of the hat to whoever came up with this great satire of apples typical product advertising. Created by the advertising agency rethink and produced by revolver, the advert has the marketing story we can all have the beautiful kind of world we want. Ikea is known for its exciting and experimental interactive work. Ikeas 2015 catalogue ad campaign experience the power of a bookbook has hit over nine million views in just a week. The tongueincheek parody introduces not a digital book, or an ebook, but a bookbook for its 2015 catalogue, a device so simple and. From clever parodies of commercials and movies we know well, to an interactive furniture rock wall, we highlight these favorites as ikeas best ads of the year. The thinking behind ikeas bookbook iphone parody viral. Sep 09, 2014 ikea just released the mustsee ad campaign of the year. Today that changes, because ikea has introduced its new product, the bookbook, through an online commercial that has received over 8 million views in five days.
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